Telling a brand story through Emotivation
Crafting a differentiating story is the most important—but sometimes the most difficult—process when developing a brand. Our process finds the Emotivational story—the emotional hook that will drive and change the audience’s behavior.
Creating this story requires a deep dive into the sometimes vast amounts of data that influence decisions. We separate the data into three categories—Clinical, Attitudinal, and Behavioral—to better analyze and refine the most important pieces of information to develop the Emotivational story.
Once we’ve determined the right story for your brand, it’s important to find the right tools to fine tune it and share it with the world. Beacon is here to help you do that, too.
Click here to download the Beacon Healthcare Factsheet
Campaign creation
Market research
Data analysis
CRM programs
Strategic analysis
Payer programs
DTP communication
HCP selling tools
#BeaconLifeCheck out the latest from the Beacon team
Implantable transmitter provides wireless option for biomedical devices
Purdue University innovators are developing…
A new AI-assisted eye test may predict wet AMD, a leading cause of severe sight loss, three years before symptoms develop.
Wet AMD (Age-related Macular Degeneration)…
Smartphones could be used to scan people’s eyes for early-warning signs of glaucoma — helping to prevent severe ocular diseases and blindness.
Some of the most common eye-related diseases are…
Careers at Beacon
We’re looking for smart people who want to make a difference. Ready to re-engage your career?
We'd love to hear from you!
Contact Us
Call Larry Lannino at 908-781-2600 or fill out the form below and we’ll get back to you.
