Telling a brand story through Emotivation

Crafting a differentiating story is the most important—but sometimes the most difficult—process when developing a brand. Our process finds the Emotivational story—the emotional hook that will drive and change the audience’s behavior.

Creating this story requires a deep dive into the sometimes vast amounts of data that influence decisions. We separate the data into three categories—Clinical, Attitudinal, and Behavioral—to better analyze and refine the most important pieces of information to develop the Emotivational story.

Once we’ve determined the right story for your brand, it’s important to find the right tools to fine tune it and share it with the world. Beacon is here to help you do that, too.

Campaign creation

Market research

Data analysis

CRM programs

Strategic analysis

Payer programs

DTP communication

HCP selling tools

#BeaconLifeCheck out the latest from the Beacon team

More news

Careers at Beacon

We’re looking for smart people who want to make a difference. Ready to re-engage your career?

Check out the listings

We'd love to hear from you!

Contact Us

Call Larry Lannino at 908-781-2600 or fill out the form below and we’ll get back to you.

Follow Us

We couldn’t be prouder to be working side by side with the US WorldMeds team on the launch of LUCEMYRA. Congratulations on being named a 2019 PM360 ELITE Marketing Team. We’re looking forward to more success in the future!
https://t.co/UCz21nLtSV

New market research results– treating the underlying cause of nearsightedness - Beacon Healthcare Communications. Read more on our blog here.
https://t.co/lg0OgTY7SZ