Telling a brand story through Emotivation

Crafting a differentiating story is the most important—but sometimes the most difficult—process when developing a brand. Our process finds the Emotivational story—the emotional hook that will drive and change the audience’s behavior.

Creating this story requires a deep dive into the sometimes vast amounts of data that influence decisions. We separate the data into three categories—Clinical, Attitudinal, and Behavioral—to better analyze and refine the most important pieces of information to develop the Emotivational story.

Once we’ve determined the right story for your brand, it’s important to find the right tools to fine tune it and share it with the world. Beacon is here to help you do that, too.

Campaign creation

Market research

Data analysis

CRM programs

Strategic analysis

Payer programs

DTP communication

HCP selling tools

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Call Larry Lannino at 908-781-2600 or fill out the form below and we’ll get back to you.

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Calling all Pharma Marketers! Are you curious about what your peers think of future marketing trends and the direction of the industry? Beacon is fielding questions for the 2020 Healthcare Marketer Survey. Learn more and submit your survey questions here

Are celebrity social posts impactful? Yes. But, patient/caregiver social influencers provide an empathetic perspective that resonates with your target audience over the long term.
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