Crafting a differentiating story is the most important—but sometimes the most difficult—process when developing a brand. Our process finds the Emotivational story—the emotional hook that will drive and change the audience’s behavior.

Creating this story requires a deep dive into the sometimes vast amounts of data that influence decisions. We separate the data into three categories—Clinical, Attitudinal, and Behavioral—to better analyze and refine the most important pieces of information to develop the Emotivational story.

Once we’ve determined the right story for your brand, it’s important to find the right tools to fine tune it and share it with the world. Beacon is here to help you do that, too.