CRM is a critical engine that engages, inspires, and motivates through a clear and concise message to drive a desired action. It is the convergence of Clinical, Behavioral, and Attitudinal data understanding to formulate an Emotivational message. We successfully partnered with the client to develop a program that saw significant growth and deeper engagement for a billion-dollar product.
- Grew client patient CRM database from 0 – 1.2 million
- Increased script fills and renewals with innovative end-of-the-year email offer
- Based on behavioral data analysis, developed targeted email streams that increased opens and CTR
- Added a strategically placed pop-up to the website to increase database registrations