Beacon is working with our client partner to bring more attention to the opioid crisis in the US. This campaign leveraged important Attitudinal insights we gained about the physician target audience and their understanding about how and when Opioid Withdrawal Syndrome develops.

  • Uncovered low awareness across patient, caregivers, and all HCP stakeholders that opioid dependence can develop in as few as 5 days
  • Defined the cause of the problem to remove the stigma of asking for or recommending treatment
  • Identified Emotivational driver that drove behavioral change across all stakeholders